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October 10, 2012

Featured post: Bait and Switch

by Simple Muslimah

بسم الله الرحمن الرحيم

In the world of page-click journalism, anger sells.

In the words of MIT Media Studies professor Henry Jenkins: “If it doesn’t spread, it’s dead.” And nothing spreads like anger. While your friends at UmmahPulse are happily advertisement-free, most of the blogosphere represents the monetization of the page-view – roughly 1p per pageview. Ever get spooked by how spot-on those google adverts are? You know, the ones that read your email and then decide which ads you would be most interested in, making them pop up almost telepathically in the margin?

Although we like to think that we are all incredibly spontaneous and thoughtful in our decisions and choices, the mundane reality is that we are creatures of habit. Learn someone’s habits and you can anticipate their needs in advance. Know how someone reacts and what makes them angry, and you’ve got a formula for driving up traffic to your website or story. Who had heard of Salman Rushdie before the Satanic Verses? More importantly, if you already know how someone is going to react to a certain stimulus, you can ready-make solutions which will be appealing, but ultimately to your own benefit, not to the benefit of the person whom you have “helped” by offering a pre-packaged solution.

By now, Muslim reactions to blasphemous material could probably be sold as a school kit: any half-wit seems to be able to get Muslims to start rioting and burning cars with a low-budget film or cartoon….

Read the rest of the article over at Ummah Pulse

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